Custom Motorcycle

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Custom Motorcycle

The term small business marketing encompasses many strategies and ideas, however the skill lies in knowing which ones are most suitable for your small business. Generating small business sales is the ultimate goal of any business and learning the different ways in which small business marketing can assist will help increase your overall sales. NETT features compelling articles covering all angles of small business marketing from SEO and SEM to email campaigns and social media.

Mambo founder dare Jennings joined forces with Action Motorcycles’ Rod Hunwick to create Deus ex Machina. They ditched corporate cloning, celebrated individuality, and paid homage to ‘the god in the machine’.Why Deus ex Machina? What is it about the spirit or deity in the machine (the motorcycle) that you’re so passionate about? Dare: Deus ex Machina has two meanings. one is a literary term that comes from Greek theatre: they had these free-form plots and if the plots were breaking down and not working well, they had a mechanical device that allowed them to lower a god onto the stage who would change everything. it was a convoluted way to fix a plot. but I like the name because it literally means “god is from the machine” or “god is in the machine.” so the second meaning is the reverence or respect we have for the machine.It’s the most pretentious name for a bike shop ever, but it challenges people to work out how to say it. My theory is that it is better they are talking about it than not. It’s a great name: it means god, it has ‘sex machine’ in it, and it has all these implications.Let’s talk about sex machines. What was the first motorcycle that you fell in love with? Rod: a 1954 Triumph twin-speed that I used to ride to school back in the 70s. I bought it from an elderly man and I loved it. there are two versions of the SR: the TT500s and an off-road dirt bike. I can remember a mate at school bought one and my old Triumph would still beat it up the hill. it was such a great old bike.Dare: when I was a rebellious teenager I read Hunter S Thompson’s book on the Hells Angels gang when it first came out, and I heard all the kids at school talking about these mythical WWII surplus Harley Davidsons you could buy. Then one day I saw this hoodlum riding down the street with ape hangers on a WWII Harley and I was so enamoured with it I bought it off him straight away.So now you’re helping other people find that love. How did Deus motorcycles originate? Dare: I was in my 50s and I wanted to learn something new. when I sold Mambo I travelled, and in Japan I saw an interesting bike culture of young guys referencing classic details from the 1950s. I used to stand on the street corners and see these bikes, and every one of them was interesting. it was a very Japanese obsession with detail. I came back to Rod and said, “I think this is interesting.”  Rod: dare had always been an avid motorcycle enthusiast, and was a customer at my other shops for many years. Probably going back about three years, he said he’d noticed the growth of the custom bike market in Japan, and how different those bikes looked to bikes in Australia or anywhere else in the world. we went to Japan and spent three or four days on the streets looking at the bikes and poking around.  Dare: I had a huge respect for Rod, his business, history, and the stuff he knew, and I figured this was a short-cut to what he knew, and I could sit at his feet and learn about it. Equally, I said to Rod that he had great motorcycle shops but they could never be more than that. Rod could bring the motorcycle world to me and I could bring the idea of how to build a brand and put the elements together.  Rod: Then when we got back from Japan, Taka got involved. (Taka Aoyama runs the modification side of the business.)  Dare: Taka was amazing and through him we had a complete connection back to the Japanese culture. because all the people we deal with are small companies, they tend not to like to deal with people from outside. but Taka could go and win them over, and we could get access to these things. Rod: that wouldn’t have happened if we had just sent emails to these Japanese companies requesting parts. They would have ignored us and not taken us seriously. Dare: Taka had lived in Australia and trained as an SR400 mechanic here. if we’d designed him, we couldn’t have found a better person.In the early stages, I guess chaos played a big part? Dare: In a lot of ways chaos is good, because people are excited about what you’re doing: you’re hitting a nerve and getting a response. Then the process must be to take that enthusiasm and follow through.What are some of the things you do to channel that enthusiasm into something workable? Dare: you must throw things out, allow them to be, and follow them through. Then you have to keep adding things to them as well so you’re not a one-trick pony. the good thing about Deus that we hear from our customers is that there is always something new, that we have challenged their preconceptions about what we do.  Rod: we reward our people for performance, for being part of the development and growth of the company. everyone that works for us is here because they want to be part of it. we need the influence of the younger people to drive us forward.What did you learn from previous lives – other businesses, other working partnerships – that helped you with Deus? Rod: Just finding the right people. Business is a team effort, and it’s tough finding the right people in the right spots. the key people drive the enthusiasm.How would you describe your business approach? Rod: Dare’s background is totally different to mine. I have been controlled by suppliers, and everything is totally price-driven. Dare’s background is from Mambo, creating a product and having complete control over pricing structure. with the bikes we build, there is a little bike that retails at a Yamaha shop for $6000, and we sell it for $18,000 or $19,000 with the value-add and passion of the Deus brand.  Dare: there is a great adage that there are two kinds of businesses: there are those that compete on price; and there are those that compete on ideas, then you can name your own price. I think that was our conversation: “Let’s sell motorcycles, but infuse them with this whole other culture, so people will be happy to get involved and not be nervous.”Deus ex Machina is very much about passion and individuality. How do you communicate that to your customers? Rod: We’ve got to challenge the consumer, and that’s what we do downstairs in our showroom. People come in after being told about the store or the website. They look, and think, “What’s going on?” Then people explore.  Dare: It’s sad to say that this is a store you would find in Melbourne, not Sydney. Melbourne is far more passionate about what it does, and real estate prices are way cheaper. you can have half an idea, rent a shop for not much, and have a crack at it. whereas in Sydney, if you aren’t making money in the first 10 minutes you’ll go broke because of the rents. on top of that, everyone in Sydney’s at home eating baked beans because they’re stuck with mortgages, but in Melbourne, everyone is out shopping.  Rod: And the building, when you walk into it, is warehouse style. There’s not as much retail space in Melbourne.  Dare: a PR woman I’ve known for years came in for the first time recently and said that the store was ‘real’. there were things going on: there was fashion, mechanics, food being cooked, kids…  Rod: every day downstairs is a fun place to be in. It’s not like going to work.We love your website too – what was the thinking behind it? Dare: Carby has done that. Websites are essential, but the reality is the store is the place to come and the place to feel. It’s not the best website in the world, but it’s a great marketing activity. (Carby Tuckwell is Deus’ Creative Director).What other websites are useful for your day-to-day work? Rod: eBay. with the customisation of the bikes we end up with surplus parts, the original parts, and at the moment we’ve just started experimenting with offering those parts to punters on eBay. What do you think are the good qualities you need to run a successful business?  Dare: Rod is incredibly open-minded and happy to look at new things. we are both happy to learn from each other’s strong suits and then get it to work. Closed minds in business are not a good thing.What business skill would you most like to improve? Dare: Concentration. you see lots of people who are enthusiastic about projects and getting things started, but don’t follow them through. the second half is making them work and making them financially viable. the skill is in having a good idea and then managing it through so that it works and makes sense and ceases to be an indulgence.What is the most overrated skill poeple think is essential to being an entrepreneur? Rod: Focus. It’s not focus, but dedication that’s going to get you over the line. It’s one of those things that drives you.  Dare: Entrepreneurs are a pain in the arse, so full of themselves. They believe they are geniuses, when they have just come up with a new good idea. I guess I fall into the entrepreneurial category in that I like new ideas. the thing about entrepreneurs that I dislike is the vanity they have, which is completely lacking in me (joking).When you set up your first company, what belief did you hold that you no longer hold now? Dare: In time, you just understand how things work a lot better: the reality of banks, the reality of capital and the reality of what the ingredients of the stew of business are that make it work. your relationships with other people, partnerships, you tend to be a little naive about these things.  The scales dropped from my eyes on the value of the Myers-Briggs personality and aptitude tests. People have a personality: for example, if you need someone who is going to sell things, then you need someone who is highly extroverted. I realised early on that I was a ‘big picture’ person and I needed people who were good with the details. I had to realise what my strengths were and not beat myself up about what I was not. Try and work out your relationships and partnerships like that.What was the best ride you ever had? Rod: Hard to say.Dare: Rod, just the one you designed and built!Rod: we designed a bike called the Hunwick. it was more than a backyard operation, but it was portrayed as a one-man operation. we teamed up with mortorcycle engineer Paul Harrop, took these bikes to America, and actually won Daytona. the idea was to take on investment from a Japanese venture capitalist. we built the bikes in 1999 and 2000 and got some orders, but we couldn’t get the money for the floats, and basically ran out of cash.What is the single toughest decision you’ve had to make in business? Rod: it was difficult to give up on the bike project, but we had no choice because we couldn’t fund it any further. it was years of work and $15 million. it was like developing your own brand name with the motorcycle, and it was incredibly hard to walk away.  Dare: for me, the toughest and easiest decision was to sell Mambo, and it was all part of my personality. I was never going to sell it until the minute I decided to sell it, then I couldn’t do anything but sell it. There’s an old joke that if you want to ruin a person’s business, make them an offer, go into protracted negotiations, then pull out at the last minute: they will be completely screwed because they would have been on a desert island. it was the same for me. the toughest thing was adjusting to life without all that.When you were seven, what was your dream job? Rod: My dreams were all to do with cars, motorbikes and speed. I never participated in a motor sport. I followed motor sports, but I was interested in the technical aspect: how to make things go faster and work better.  Dare: I was brought up in the rural wheat-belt in vineyards, and dreamt of being anywhere but on a farm. My mother was from the big city and filled my head with travel and other things, though my father wanted me to be a farmer. I didn’t want a specific job – or any job – I wanted to be in a rock band.Concentrate and follow through. have a good idea, then manage it so that it works and makes sense, and is no longer just an indulgence.Know your strengths and recognise your weaknesses, then find people who have the strengths you lack.There are two kinds of businesses: those that compete on price, and those that compete on ideas, and can name their own price.Closed minds in business are not a good thing. be open-minded, listen to others, and always be willing to look at new things.Websites are essential, but reality is the place to come and the place to feel.DARE JENNINGS is the founder of Australian surf and streetwear label Mambo, which enjoys significant global success. dare now applies his business knowledge and life long passion for motorcycles to developing the Deus brand.ROD HUNWICK has been riding around the coalface of modern motorcycling for the past 20 years. he built up a network of five motorcycle dealerships in Sydney, Canberra and Melbourne, and was a member of the consortium that built the Eastern Creek Racetrack in Sydney. 

The term small business marketing encompasses many strategies and ideas, however the skill lies in knowing which ones are most suitable for your small business. Generating small business sales is the ultimate goal of any business and learning the different ways in which small business marketing can assist will help increase your overall sales. NETT features compelling articles covering all angles of small business marketing from SEO and SEM to email campaigns and social media.

Intel Custom-chopper finally retires in a glass case

Back in 2007, to celebrate its 30th anniversary of being in the embedded business, Intel built a custom chopper that was just loaded with all the latest tech, and one hell of an engine. While it was so loaded with gadgets and high-end equipment, it wasn’t very rider friendly and never saw life on the road. the chopper travelled from road show to road show, usually serving as a photo prop, but it was never ridden around or taken for a ride on the track. Intel Custom-chopper finally retires in a glass case, by Ubergizmo. Top Stories : HTC Thunderbolt Review, Droid X Review,

Intel Custom-chopper finally retires in a glass case

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ChopperBigDogChopper Dog Chopper | Bikers GaloreBig Dog : 2004 BIGDOG Chopper big dog chopper, softtail, custom chopper, chopper, $4100.00 … Categories: Uncategorized Tags: 2003 big dog chopper, 2005 big dog chopper, big dog chopper parts, big dog choppers for sale, bikes, chopper, ...Safety.1St.Fatback.Chopper.Craigslist .Rv.Furniture.Tampa.Florida... pavers Center outdoor oil does image lpbms indoor-outdoor metal manual th wheel walk benelli mazda for gulfstream sentra electrolux caprice outdoor a Safety 1st FatBack Chopper big dog chopper problems - FertilityandParenting.com . ... Embed Code for your Blog,website,Orkut,Facebook,hi5 or etc... from Find Out new Wallpaper & Share to your friends from MyGupsup.Com

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Harley Sportsters: Custom Built Motorcycles : Chopper Custom Chopper – Harley Sportster Ironhead 1000 Engine

Custom Built Motorcycles : Chopper Custom Chopper - Harley Sportster Ironhead 1000 Engine $9,750.00harley davidson sportster 1200 $5000Harley-Davidson : Sportster XL 1200C SP 2006 Harley Davidson XL 1200C Sportster $5,000.002006 Harley Davidson XL1200 Low Sportster $6000Harley-Davidson : Sportster 2004 XL1200C,Custom Paint, chrome, ONE of a kind $5,200.00Harley Davidson 2001 XL1200C Sportster $5400Harley-Davidson : Sportster Forty-Eight (48) 2011 Harley Davidson Sportster 137 miles $6,999.002005 Harley davidson sportster 1200 custom $8000

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Little Sturgis is dead; long live Kentucky Bikerfest – Dealernews

The July rally in Sturgis, Kent., is on again, but it won’t be known as the diminutive version of the famed South Dakota rally anymore. Organizers canceled the rally two weeks ago because of a trademark lawsuit that Sturgis Motorcycle Rally inc. took over from the Sturgis (S.D.) Chamber of Commerce. the case is pending in federal court.But many in the area didn’t want to lose the event or the revenue. So the Union County Fair Board, Custom Biker Wear and Cycle Works agreed to present a new rally July 14 to 17 under the name Kentucky Bikerfest. Fair board president Doug Omer told the Evansville (Ind.)

<a href="http://www.dealernews.com/dealernews/LATEST+NEWS/Little-Sturgis-is-dead-long-live-Kentucky-Bikerfes/ArticleStandard/Article/detail/716523?contextCategoryId=48475tag:news.google.com,2005:cluster=http://www.dealernews.com/dealernews/LATEST NEWS/Little-Sturgis-is-dead-long-live-Kentucky-Bikerfes/ArticleStandard/Article/detail/716523?contextCategoryId=48475Thu, 14 Apr 2011 17:53:03 GMT 00:00">Little Sturgis is dead; long live Kentucky Bikerfest - Dealernews

CMG Online – Canadian Motorcycle Guide – Retro posters on demand

Written by CMG Staff on Wednesday, 30 March 2011 There's nothing like a good motorcycle poster to spruce up a room. However, not everybody wants a large-scale photo of a scantily-clad girl with a chopper or sport bike on their living room wall, and that's what most posters seem to consist of. of course, you can get around that by buying a poster for an older machine like a Brough Superior (no gratuitous bikini photo-ops in those olden days!), but what about the real classics, like that Yamaha XS650 or Kawasaki KLR650 you've got sitting in the garage? where are you going to find a poster for a real head-turning machine like that??? while not everyone may share your affection for your machine's innate style, that doesn't mean you can't get a classy poster featuring your favourite ride, old or new. Just get in touch with the good folks at Retroscope. The Ottawa-based company specializes in what they call vintage imaging; that's a fancy way of saying they restore old photos, and more importantly, they produce retro-styled posters to order. That's right — you can get a custom vintage-themed print of you and your 1981 Suzuki GS400, all done in the pleasing style of yesteryear. who could resist a deal like that?   Users' Comments (0)

<a href="http://cmgonline.com/content/view/3392/51/tag:news.google.com,2005:cluster=http://cmgonline.com/content/view/3392/51/Wed, 30 Mar 2011 13:58:02 GMT 00:00">CMG Online - Canadian Motorcycle Guide - Retro posters on demand

Custom Motorcycles are the best way to get exciting experience

Custom Motorcycles are the best way to have an amazing experience custom bikes have been tailor made to meet customer needs. these bikes are tailor made to give the excitement of biking to the users. You can build your own custom chopper will be featured with all the latest features. You need to have information on these bikes. Gather all the information on the bikes Internet.You can easily build your own custom chopper by following step by step. Buy a kit to customize your chopper helicopter. You’ll get all the information for building your personal helicopter kit. The kit will help you build a strong, vigorous, attractive bike. Take the necessary parts and build your own chopper.these all the features are a very important part of building your custom chopper. You can easily customize your regular bike kits custom bike.these are presented with the latest parts and information to produce customized motorcycles. therefore get hold of the kit is very important to do your own bike. after these kits, you must follow the steps in the building custom motorcycles. Features custom motorcycle:

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Oregon Motorcycle Insurance – Quotes Made Easy

Before you Jump on your Motorcycle, get an Oregon Motorcycle Insurance QuoteNo matter what you own – a sport bike, cruiser, standard, touring bike, or a sweet custom ride you are going to need Oregon motorcycle Insurance coverage. here are a few tips and things to consider before shoping around form a motorcycle insurance policyOregon Motorcycle Insurance Coverage Options for you and your Cycle Most Oregon motorcycle insurance policies include: Collision Theft Vandalism damage caused by uninsured or underinsured driversOregon motorcycle insurance options include protection for custom motorcycles, scooters and classic motorcycle insurance; covering custom equipment, medical payments and towing and labor. Get Oregon Motorcycle Insurance Discounts Start saving on your policy with Oregon motorcycle insurance discounts for: Other motorcycle riding association members Completing a cycle safety course Insuring multiple vehicles – such as multiple motorcycles or car and motorcycle Combining your motorcycle coverage with other Nationwide insurance policiesThings to keep in Mind When Applying:Your premium will be based upon several key factors involved with your motorcycling situation. They include, but are not limited to:The motorcycle engine displacement size in cubic centimeters (cc)Type of motorcycleBrand of motorcycleYour ageYour driving recordYour driving experienceIs the bike garaged?LocationNumber of intended miles driven weeklyRemember a majority of the time you’ll receive a higher premium with a larger displacement engine. These bikes are more expensive and provide higher performance, which means more risk!PortlandMetroAutoInsurance.com offers up to 13 different Oregon Motorcycle Insurance comparables to help you save the most.BikesClick here, home Page MotorBikes! French TV ad promoting safety for motorcycles & scooters. Text says you just passed through orange you just went a little bit fast you were just a little too close … you are just a little but deadVideo Rating: 4 / 5

Oregon Motorcycle Insurance – Quotes Made Easy

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